With this being the core idea of the Blue Buffalo Company, we set out to create foods for our dogs and cats that incorporate the same kind of nutrition and supplementation we provide our family.

When we looked closely at the well-known pet food brands, we were surprised to learn that most contained ingredients like animal by-products, cheap fillers, artificial preservatives, flavors and colors.

We also learned that even the highest-priced pet foods cook their added vitamins and minerals right along with the rest of their ingredients which degrades the potency of important antioxidants like Vitamin C up to 75%.

Because the leading pet foods did not meet our standards, we developed a two-part product that combined a nutrition kibble with our exclusive LifeSource® Bits—active nutrients and antioxidants "cold-formed" to preserve their potency.

It's this unique combination that provides the kind of wholesome nutrition your pet family member deserves.

All of our great-tasting, natural and holistic BLUE^TM Life Protection Formula and BLUE^TM Spa Select^TM recipes feature deboned chicken, lamb or fish as the first ingredient, which means there is more real meat than any other ingredient. Plus, each recipe includes wholesome whole grains, garden vegetables and antioxidant-rich fruit—things you'd put on your own grocery list.

We never use animal by-products. And because the health of our dogs and cats is so important to us, our gluten-free recipes do not contain any artificial flavors, colors or preservatives. What's more, we never include corn, wheat or soy, as they have been linked to allergic reactions in some dogs.

LifeSource Bits contain a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. These include ingredients that have been shown to help strengthen your dog or cat's immune system, support their specific life stage requirements and protect them from the negative impact of environmental toxins.

Many veterinarians are now beginning to link the growing incidence of cancer with the increase in environmental toxins. Household surface and rug cleaners, lawn and garden fertilizers, pesticides—these are all toxic substances which can adversely impact dogs and cats because of their size and proximity to the toxins themselves.

BLUE Life Protection Formula and BLUE Spa Select—providing wholesome nutrition combined with our exclusive LifeSource Bits to help your furry friend enjoy a lifetime of better health.